We work with brands that are fresh and exciting, and love what we do. We understand fashion and lifestyle, how to make brands talk digital, and branding famous. We create content that’ll make your online presence shine.

Branding

We help define what your brand stands for and its unique place in today’s culture. We then configure every point of your communication while effectively communicating your brand values in a way that creates an emotional connection with the audiences and drives them to action.

Digital

Our strong digital capabilities combine Strategy, Design, and Development in a potent way. Our expertise in E-Commerce, Mobile Platforms and Rapid Prototyping enables us to deliver sophisticated cross-platform digital solutions for incredible brand performance.

Content

With a creative approach to business intelligence, we create authentic brand stories that makes the audience go wow.  Our strong use of strategy in multi-channel execution lads to high levels of user engagement, community-building and brand loyalty.

Our team is comprised of highly-skilled individuals with deep industry experience across branding, digital, content production and operations.

Guido Callarelli

Founder and Chief Creative Officer

With over a decade of experience in fashion and pop culture branding. His work encompasses creative direction, branding, digital, experiential design, creative consultancy, and packaging. In 2017 Guido founded FAM UNITED, working with clients including Kanye West, Anja Rubik and established brands Tommy Hilfiger, Nike, and Supreme. Prior to FAM UNITED, Guido served as Art Director for Kanye West’s creative agency, lead and manage projects for print and digital campaigns, and brand ephemera for clients: Stella McCartney, Versace, Chopard, Printemps, Valentino.

Shadrack Lindo

Partner and Chief Design Officer

With a diverse portfolio spanning over twenty years as a practicing graphic designer and branding expert, Shadrack has worked on large and small scale design and identity projects for individuals, corporations, and organizations integrated across all media channels. Shadrack has worked with dozens of creative agencies to help develop brands for their clients from the early stages of brand audits, research and strategy to developing distinguishing marks and compelling brand campaigns. His clients have included VICE, Smithsonian Channel, Showtime Networks, and Sotheby’s amongst others.

Matthew Ross

Chief Digital Officer

Matthew Ross has nearly a decade of experience in the evolving digital world, focusing on a wide range of offerings including revenue and growth strategy, branding, advertising, digital marketing, technology, and end-to-end eCommerce solutions. His expertise stems from his time working in operations at LCatterton, one of the largest consumer-focused private equity groups in the world. In addition to his experience a LCatterton, Matthew served as a Business Development lead for CreateThe Group, a full-service creative and digital marketing industry leader for fashion and luxury eCommerce. He also served as a Digital Strategy Partner at Black & Black Creative, a digital design and web development studio for high-end consumer retail and luxury brands. He has worked with clients such as Calvin Klein, Louis Vuitton, Neiman Marcus, Tiffany & Co., TUMI, John Hardy, Lincoln Center, Bliss, Godiva, and Soludos.

We have worked with brands spanning the luxury, streetwear & fashion, entertainment, and culture verticals. We have done projects ranging from relaunching heritage brands to designing new startups. Our experience enables us to deliver electrifying content and transformative digital experiences.