BOAST — Brand design

A new voice for the 70s American Ivy-league heritage brand

Heritage reborn

Building upon the original ethos and aesthetic of the 1973 American Ivy-league tennis heritage brand, FAM refreshed and reimagined classic depictions of tennis wear - reasserting the brand’s identity for the contemporary consumer.

what we did
Creative Strategy
Brand Identity
Digital Strategy
Content Production

Iconic branding

Marrying youthful irreverence with sport, FAM evolved the classic BOAST aesthetic by incorporating the iconic Japanese maple leaf logo into updated packaging, website and content designs.

Digital evolution

FAM directed and designed a new era of the brand’s digital flagship store, offering a contemporary e-commerce experience with bespoke content tailored for distribution across all digital channels


A new voice

FAM produced a cohesive content-driven brand story, showcasing new BOAST product designs that were inspired by the vintage 1970’s style through a variety of both dynamic motion and still assets.

Social journey

FAM crafted customized digital short stories for the relaunch of the iconic brand with content designed specifically for social, providing BOAST with a wide-range of assets, utilized to drive engagement and meaningful interactions.

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