Heritage reborn
Building upon the original ethos and aesthetic of the 1973 American Ivy-league tennis heritage brand, FAM refreshed and reimagined classic depictions of tennis wear - reasserting the brand’s identity for the contemporary consumer.
what we did
Creative Strategy
Brand Identity
E-Commerce
Digital Strategy
Content Production
Iconic branding
Marrying youthful irreverence with sport, FAM evolved the classic BOAST aesthetic by incorporating the iconic Japanese maple leaf logo into updated packaging, website and content designs.
Digital evolution
FAM directed and designed a new era of the brand’s digital flagship store, offering a contemporary e-commerce experience with bespoke content tailored for distribution across all digital channels
A new voice
FAM produced a cohesive content-driven brand story, showcasing new BOAST product designs that were inspired by the vintage 1970’s style through a variety of both dynamic motion and still assets.
Social journey
FAM crafted customized digital short stories for the relaunch of the iconic brand with content designed specifically for social, providing BOAST with a wide-range of assets, utilized to drive engagement and meaningful interactions.