A Visionary Partner
Guido Callarelli, FAM's founder, was the Art Director and creative consultant for Kanye West, working closely with the artist and international talents to create digital and physical album covers, identities, exclusive projects, and experiences.
what we did
Creative Consultancy
Art Direction
Brand Identity
Digital Design
Special Projects
Architectural Inspiration
Understanding Kanye as a multi-dimensional visionary artist, FAM directed the design process of his album work by using motifs from architecture buildings and interiors to inform the design. The album cover is a transformation and reiteration of the architectural details in this theme, designed to create a compelling visual experience that supplements the artist’s creativity and music.
Video: Joe Perez
