The scent of originality

FAM directed a digital journey into the mind of supermodel Anja Rubik for the launch of her personal fragrance. The digital flagship champions a contemporary interactive experience, featuring a stark contrast of black and white to elevate imagery and high-performance videos of Anja herself to emulate the free spirit and attitude of her Original fragrance.

Her fragrance discovered

The site’s design provides interactive storytelling through fluid interfaces and a complete scroll transitions, allowing the audience to discover the scent through the eyes of Anja - a concept executed to mirror a real-life experience of smelling the fragrance.

The Attico