ORIGINAL BY ANJA RUBIK — Digital platform

Embracing an inspirational digital journey through her fragrance

The scent of originality

FAM directed a digital journey into the mind of supermodel Anja Rubik for the launch of her personal fragrance. The digital flagship champions a contemporary interactive experience, featuring a stark contrast of black and white to elevate imagery and high-performance videos of Anja herself to emulate the free spirit and attitude of her Original fragrance.

what we did
Digital Experience

Her fragrance discovered

The site’s design provides interactive storytelling through fluid interfaces and a complete scroll transitions, allowing the audience to discover the scent through the eyes of Anja - a concept executed to mirror a real-life experience of smelling the fragrance.

Photography: Paola Kudacki
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